Why Professional Photography Is Invaluable - Brian McDonald Photography

There was an article in the June issue of Featured Agent Magazine called “Why professional photography is invaluable“. The article discusses how people who are looking for a realtor or a new home primarily go online to look at images of homes:

“That means that the photos of your listing need to capture the true beauty of the property, whether it’s a one-bedroom condo in the city center, or a sprawling ranch situated on acres of gorgeous landscaping.”

This is an important point – the photos matter for every home, regardless of how expensive the house may be or how large the space is. The truth is that every real estate listing in the Grand Rapids or West Michigan area is looking for a buyer, and therefore every property requires different things to impress a person enough that they would be willing to pay thousands or even millions of dollars to purchase it.

The listing photos are always at the forefront of that decision-making process. If those images are not impressive enough then far fewer people will even start on that journey toward considering that particular home.

The writer of the article on professional photography takes this even further, giving four reasons why professional photography “is worth every penny when it comes to securing the best price for your listings.” Here is the list they created:

1. The pros have the proper equipment. This is a good point, because many of photographers will be carrying very expensive photography gear around with them. They know that the quality of the gear has a direct impact upon the quality of the photos. Furthermore, they have also invested a countless hours into knowing how to best make use of that camera gear.

2. The pros save you time. Real estate agents are incredibly busy managing multiple enquiries, marketing their own services, and handling everything else that they have to do on a daily basis. The last thing they need to worry about is squeezing yet another activity into their day. That’s why outsourcing the photography for a new listing to someone else makes perfect sense, especially since the outcome will be far better than what they could do themselves.

3. The pros take care of the technology. The article mentions a professional photographer has the ability to size the images correctly for online marketing, as well as how they can also prepare virtual tours and other marketing tools for the listing as well. This also saves an agent countless hours of their valuable time.

4.The pros deliver a premium product. This is where professional photography really stands out. The article correctly points out that a photographer has the skills and experience to make even a small property look amazing. They do that through their vast knowledge of capturing homes, creatively using light, properly composing images to make a home, any home, look its very best.

Professional photography really makes a difference, and here’s why:

“Since it’s your job to secure top-dollar for your client, professional photography is no longer a luxury, but a necessity.”

Home sellers hire real estate agents to achieve the best possible outcome for the sale of their home, and professional photography plays an absolutely essential role in achieving that desired outcome. But you can’t settle for just any photography – it has to be amazing photography! A realtor or homeowner who works with a photographer that creates merely average photos in order to save a few extra dollars is not going to impress prospective buyers in the same way that a high-quality photographer will be able to do.

As a result, the best thing you can do for your upcoming listing is to find the best real estate photographer in the Grand Rapids or West Michigan area and hire them. The return on investment will be well worth the cost, both in the short and long-term.