Real Estate Agents That Do This Are Worth Their Commission
With the real estate market in Grand Rapids and West Michigan being so hot right now, many people are wondering if they even need to use a realtor to sell their home. Many sellers are listing houses without professional help simply because the market might allow them to. This may leave some agents second guessing their worth in times when homes appear to sell without much effort. Real estate agent Peter Lorimer has some advice for agents when it comes to why they are worth their commission when marketing a home:
According to Peter,
“If you are an agent who really goes above and beyond, and you know who I’m talking to here, I mean agents that don’t do this – “Yes Mrs Brown, we’ll just take a few snaps (with my phone), and we’ll put you on the market next Friday.” I’m talking about people that hire professional photographers, professional videographers, that do beautiful graphics, that do beautiful websites, and drone shoots. You guys, you’re worth every penny.”
In other words, a professional real estate agent knows how much value working with others who are professional at what they do. Those are the agents who stand out above the rest and earn their commission. On the other hand, a seller who selects their realtor based solely on a lower commission fee to save money is not the kind of client a professional agent wants or needs to be working with:
“If a seller’s focus is purely how cheap they can get their agent, and you are an agent who prides themselves on going way above and beyond, and giving 200 percent or more, maybe you should walk away from that listing. I have, many, many, many times.”
I think that this is a brave but sometimes necessary thing to do. I know within my business not every potential client is an ideal fit for me and what I do. This is because some of them want a low-cost service rather than a business that brings high-value and excellent service. That is okay because everyone has their own preferences, especially since we live in a world with people who appreciate different things. Some people understand the value of a wise investment in different ways.
So how can a real estate agent who is using exceptional photography and amazing marketing use that to pickup more listings?
“Those of us who really go above and beyond (then) when you’re sitting with your sellers trying to get that listing appointment, show them the videos, show them the 3d tours, show them anything and everything. And above all else, show them evidence of houses you’ve sold.”
This is very smart approach because what this is eliciting an emotional response from the quality photography and videos. This also brings on a numbers response based on the properties that have been sold, especially if any of those listings were sold after being previously listed with another agent that used low quality real estate photography and marketing.
So the realtors who know that investing in quality photography works for them know that their focus needs to be on showing this key point of difference to their potential sellers.
So ask yourself: Are you the type of real estate agent that hires professional photographers, videographers and others to create your top quality marketing campaigns? Or are you more likely to either hire a budget photographer, or worse, take the photos yourself in order to save a few dollars? And if that happens to be the case, are you prepared to tell a potential seller that the reason you don’t hire a professional real estate photographer or videographer is because you would rather save a few extra dollars?
That could be a rather awkward conversation, couldn’t it?